About Us

Trey Weidner | CEO


Trey serves as Solara's Chief Executive Officer and President.  He has over 20 years of experience managing all aspects of business operations, including sales, marketing, customer service, logistics, warehousing, inventory, product costing, new product development/introduction, and sales team development and management.  He has overseen the launch and successful build out of numerous multi-million dollar brands.  Trey earned a Bachelors of Business Administration degree from Southern Methodist University, with a focus in Business Management and Marketing.

Rodney Redman | COO


Rodney is dedicated to delivering savvy sales and marketing strategies to drive predictable business growth for our brands. Rodney effectively creates competitive advantages for clients through his vast knowledge of product placement, sales and marketing. Rodney persuasively represents clients' brands, drives strategies for increased awareness of products, and effectively provides budget analysis. Rodney is an effective leader and inspires a motivated team of employees.

Ron Hollis | CSO


 Ron is a Data Strategist and Sales Growth Practitioner whose work spans a vast spectrum of notable and iconic consumer brands as well as those pushing the envelope in Enterprise AI solutions on the B2B side. When it comes to data, Ron makes the difficult easy.

Ron offers unique perspective, voracious hunger for problem solving, innovation to drive scalable growth, and winning with integrity to help clients succeed. He's also known to hop on stage and exercise his comedy chops on occasion.



Sam Hines


Sam is an Investor and Advisor to Solara. Sam is also the founder and Managing Partner of Casla Partners LLC. Formerly, Sam was a Principal with Apollo Management, an investment firm with over $114 billion of assets under management.  Prior to Apollo, he was a Vice President with Fox Paine & Co., LLC., a middle market private equity firm with $3 billion of assets under management. Prior to Fox Paine, Sam founded, operated, and sold a UK based health club software services company. Prior to his entrepreneurial experience, Sam worked with Lone Star Partners, a global private equity fund, and with the Princes Gate Private Equity Fund of Morgan Stanley. Sam graduated with an M.B.A. from The Wharton School at the University of Pennsylvania and earned an undergraduate degree from the Honors Business Program at the University of Texas.

Jeff Morales


Jeff serves as Chairman of Solara and is also currently a Partner with Casla Partners LLC.  With over 20 years of experience, he has invested in and supported numerous retail, distribution, consumer product and health care companies.  He was formerly a Managing Director with Newstone Capital Partners and prior thereto he was a Vice President with Goldman Sachs.  Jeff graduated with an M.B.A. from The Wharton School at the University of Pennsylvania and earned an undergraduate degree in Finance from the University of Texas at Austin.